Our Audience Research footage was a starting point of getting a feel for our audience and what they would expect in the types of films we origionally put forward in our pitch. First we asked which pitch they would prefer, which gave us an idea of which would be more sucessful, this helped us greatly in chosing our idea.
We also got a feel for other aspects to the film, for example character types, location (mise-en-scene) and sound effects.
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